Food Bank Poster

This is a promotional poster designed for the Ontario Food Bank. The above is a large billboard proposal, and the lower right is the supermarket poster version and renderings. Food banks are charitable organizations that distribute food to all those in need. They need promotion and publicity to remind people to donate or ask for help. After checking the information, I learned a fact that deeply affected me: “By 2021, 1 in 8 people will not have enough food to fill their stomachs”. In order to reflect this fact, I chose to use avocado as the subject of shooting among the 20 ideas after brainstorming. My idea is to anthropomorphize the avocado to tell everyone that the food bank is an organization that gives warmth, and you can get warmth from here.