PurinaOne

This is a packaging re-design project completed by me and two classmates. After visiting major retail supermarkets, we selected PurinaOne puppy dog food as the re-design product (the original packaging is on the right). After we analyzed this brand product, we focused on the main points of revision: reflecting the health of dog food, highlighting the sales target, and improving the readability of the text. Finally, we changed the theme color to green to reflect the health and safety of dog food, and completed two SKUs, chicken and lamb versions, which were represented by red and yellow respectively.