FIESTA Skates

FIESTA is a roller skate brand I designed in a package design course with 2 other classmates from school. The finished products shown in the first image below are three different roller skate packaging boxes: outdoor, indoor, and hybrid. The central idea of the brand is to eliminate people’s prejudice against roller skating. Many people think roller skating is a sport exclusive to women. I deliberately avoided “feminine” design elements in the design of the packaging pattern. I chose the brand name “FIESTA” because I think roller skating is a happy sport full of sunshine, and we encourage more people to join this sport to enjoy the fun of this carnival. In addition, after investigating and researching the major roller skate brands in the market, I finally made these designs for brand identification, packaging structure, and size labels.